There have been countless updates since the game launched in 2012. In 2019, Clash of Clans accounted for 42 percent of the publisher’s 2019 revenue. Clash of Clans has been constantly evolving to offer more user-friendly, consistent and fun online experiences for Supercell gamers. ![]() Supercell was able to adapt the battle pass system to its season challenges, which proved vital in boosting the game’s earnings. According to Sensor Tower, “ Clash of Clans grossed $597 million from the beginning of April through to the end of December, growing 32 percent Y/Y from the $453 million earned during the same nine-month period in 2018.”īattle passes became a staple in mobile gaming in 2018, when Fortnite and PUBG Mobile utilized the feature to commercial success. At the price of $4.99, the Gold Pass prompted players to spend $66.6 million in April alone (up 58 percent month-over-month and up 73 percent year-over-year).įollowing the release of the Gold Pass, the feature continued to impact the game’s revenue. Sensor Tower attributes this growth to the introduction of the Gold Pass added in April 2018. Back then, it generated $1.8 billion in a relatively small increase of 9 percent year-over-year. Moreover, it’s the first time that the player spending in the game has increased since 2015. ![]() It’s up 27 percent from last year’s revenue of $572 million.
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